Near’s Solutions

Unlock Instant, Accurate Customer Insights

Know your customers better than anyone else. Access real-time data and consumer insights on how people behave in the physical and digital world including where your customers live, work, and shop. By using the right data, never miss an opportunity to reach your customers with the right message at the right time.

Trusted for Customer Insights by leading organizations across retail, restaurants, and commercial
real estate

Tama Shor,

President, Directory of Major Malls / ShoppingCenters.com

It’s a game-changer in the sense it can provide so much more actionable, shopper-centric insight about the property, and opens up new types of opportunities to use the data.

Build Accurate Personas Based on Consumer Insights

Obtain a clear picture of your most valuable customer segments by knowing their interests and visitation patterns with first-party data enrichment with 100+ additional customer attributes. Target more effectively and find new “act-alike” audiences who fit your best personas.

Choose New Locations Based on Customer Preferences

Analyze prospective locations and choose the most profitable ones based on customer behaviors—like where else they shop or commute patterns. Understand customer demographics and brand affinities to choose a storefront near other brands that resonate with your customers.

Keep a Pulse on Changing Consumer Behaviors

View patterns in visitation to understand trends like whether your customers are visiting an area more or less, and how far they’re willing to travel. Get an accurate picture of customer behavior to optimize merchandising and marketing, select new locations, and more.

Near’s Solution for Customer Insights

Visitation Pattern Insights

Know which paths customers take to get to a location and whether they ultimately visit your business.

Privacy-First, Always

Know that Near prioritizes consumer privacy, and is compliant with global privacy regulations including GDPR and CCPA.

Interactive Map Visualizations

Explore custom maps and charts that support data-driven decisions. Easily share them via email, chat, slides, and more.

Advanced Reporting Tools

Combine different report types to understand shopping habits, where else customers like to visit, and more.

Brand Affinity Analysis

See what other brands your customers prefer and then choose locations in a shopping mall or trade area nearby.

Demographics Reports

Understand your customers' household-level demographic profiles such as age, income, race, and educational level.

Featured Resources

How Kauai Is Using Data to Reimagine Greener Transportation for the Island

Generational Divides in Shopping Preferences

From Data to Destination: Unlocking Consumer Behavior Data’s Potential in Tourism

The Great Generational Shopping Divide

How CRE Uses Consumer Behavior Data

How Travel & Hospitality Use Consumer Behavior Data

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