We analyse a volume of historical geolocation data to understand peoples’ habits and create the most accurate profiles for your omnichannel digital campaigns.
Working with Near enabled us to contact a large number of profiles, and to exclude from the audience those customers who had already been to our stores in the 3 months prior to the campaign, which enabled us to achieve this objective. Thanks to the whole team for their support and responsiveness.”
What Kind of Data Do We Collect?
We collect location data shared by mobile users. Our database is fed daily with information from :
- 31 million users in the UK
- 152 million users in Europe
What Does This Data Enable Us to Do?
Our location data is collected and consolidated to gather relevant insights and define consumer profiles. This data enables us to identify key elements such as :
- Home location
- Places frequented
Access a Tailor-Made Audience
Our AI & ML technology enables us to:
- Integrate our customers’ audience criteria
- Easier identification of profiles to be exposed for each campaign
- Learn and retarget qualified profiles during the campaign