Understand Tourist Profiles
Reveal visitor demographics, behavioral profiles, visitor origin, seasonal trends in real-time.
It's All About the Audience
GPS data from Smartphones enables creation of accurate and effective audience segments for your marketing
Prove Media Spend ROI
The massive scale and accuracy of Near data enables you to measure the ROI of your destination's website and media budget.
Don’t take our word for it. Hear what our partners are saying
How Zartico, Rove and Madden media empowered DMO's decision making with Near's Tourism Data.
400+ destinations across the world trust us.
Place of Origin
Where are your
Length of Stay
How long do
your tourists stay?
What are the Top
Points of Interest
How do Events impact
visitation to your destination?
Zip-code level age group and gender information on visitors.
Attribution for Website and Media Spend
Build custom audience segments to target your ideal customer profile.
World Class Campaign Management
Use our campaign team to manage your media spend across mobile, web and connected TV.
Promote and Measure Events
Custom audiences built to attract event attendees. Measure the impact.
Accurate Measurement Reporting
Connect media spend with increased visitation to multiple POIs and destinations.
Retarget tourists to your destination or your competitor destination.
How it Works
- Near sources and consolidates terabytes of data from a range of sources including demographics, mobile location data, online behavior, and appographic data. The data is anonymized and managed in a secure, privacy-compliant manner.
- Near bridges multiple data points to create consumer profiles. This enables Near to measure your media buys on desktop, mobile, connected TV and even out-of-home advertising.
- Near deploys advanced data science models to profile tourists, perform cross-media measurement and determine media lift.
- Near provides curated destination-specific datasets to deliver fresh insights on a regular cadence, or on-demand for event analysis.