Access Customer Insights for Any Location
Consumer behavior data helps you identify your audience—anywhere—by giving you insights into the people who frequent any location. Build rich consumer profiles that actually look like real personas. Then use those customer insights to build more effective loyalty programs, optimize marketing strategies, create custom campaign segments and more.
Target Smarter Than the Competition
Stay ahead of the curve with advanced audience curation and personalization capabilities. From local movement and visitation patterns to brand affinities, personal interests and activities—unlock the most comprehensive set of real-world data in the industry to power your marketing campaigns.
Reach Customers Where They Are
Run omni-channel location-based marketing campaigns to reach your ideal target audience across advertising channels. Build powerful multi-touch campaigns in just a few clicks to reach your audience on CTV, social, mobile, or wherever they are. Make moves to win back lost customers, or win over your competitors’ using “act-alike” audiences to find prospective customers with the highest propensity to buy.
Measure and Maximize Your Marketing ROI
Seamlessly track digital and real-world metrics associated with each campaign, like store visits or digital conversions. Measure the success of marketing efforts and reinvest in strategies that drive results with powerful, clear attribution. Throughout the campaign, serve up actionable insights to optimize your campaigns and maximize return on investment across channels.