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Contact UsThe New World of Consumer Behavior: Lessons from Data Pioneers
It’s a whole new world when it comes to consumer behavior, and data is the key to navigating it. On this podcast, you’ll hear how data-driven leaders at top brands are leveraging intel on consumer behavior, and turning data insights into revenue results.
Successfully Recovering From a 54% Drop in Tourism
with Gary Orfield, Director of Tourism Development at Visit Greater Palm Springs
In this episode, Kat is joined by Gary Orfield, Director of Tourism Development at Visit Greater Palm Springs, Southern California’s storied resort oasis. Gary talks about the impact the pandemic has had on tourism trade in California, with tourism in Palm Springs having dropped by 54% during the peak of the pandemic. He also discusses how visitors are segmented between in-state and overseas, and how his team uses data to develop long term strategies, bringing Greater Palm Springs back to life.
Previous Episodes
The Future of Fast Food
with Allyn Taylor, Director of Development and Construction at Pollo Campero
Envisioning a Cookieless Future Online
with Dan Richardson, Head of Data, Asia Pacific at Yahoo!
Engaging Consumers at 8,700 Retail
Properties Across North America
with Tama Shor at Directory of Major Malls and Keith Seard at B. I. Spatial
Data for Growth in Real Estate
with John McClelland, Vice President of Research at Coldwell Banker Commercial Premier
