Near’s Data Intelligence Platform unlocks real value
for enterprises across multiple lines of Business

Customer Insights

1.2x Lift in 1P match rates over other solutions

Real Estate

+10% Improvement in
rental revenues

E-Commerce

+16% Jump in add-to-cart conversions

Marketing

+25% Increase
in CTRs

Technology

40,000+ Hours avoided gathering equivalent data

Near’s Data Intelligence Platform Solves Everyday Data Challenges

Siloed

Different sources in use by different divisions across the company

Variable Quality

Incomplete records and poor-quality data leading to inaccurate or outdated results

Locked Up

Data & Analytics skills are scarce and aren't succeeding in leveraging 1st and 3rd party data

Unified

High Quality

Leveled Up

Near enables a ‘single source of truth’ with persistent identification of consumers, enriched with additional attributes to give you a deeper understanding of your customers, prospects and the competition.

Unify

Resolve Multiple ID’s
to a Unified ID

Crossmatrix

Enrich

Understand Consumer Journeys
with Third-Party Data Enrichment

Crossmatrix
MobileWi-FiDeskt op T V Email P ostal ID Br and Affinity A UniqueSingle IDDwell P oint Analysis Place Visitation F r equency Demogr aphics AppsInter ests

Privacy by Design

Near is privacy-led in everything we do. We practice forward-thinking approaches to consumer consent, data provenance, data governance, security and regulation compliance. The Platform never stores or deals with Personally Identifiable Information (PII). All data leveraged by Near Pinnacle comes with consumer consent. The Near platform has built-in processes to forget and purge user data on requests.

Privacy Policy

Data Intelligence Platform

Our product suites leverage the Near Data Intelligence Platform to provide insights for the sake of action

Collect

Use Near’s Data Intelligence platform to gather your disparate first party data from various sources around your company into one place.

Hashed emails
MAIDs
CTV IDs
No 1P data? No Problem…

Discover

Generate information about customers you didn’t know you have using Near’s large scale global human movement data.

Then, do more than find your customer profiles

Determine who is visiting your competitor locations.

Know the competition better than they know themselves.

Stitch

Set your data free from siloes.

Use Near’s patented identity resolution to stitch together your first party data with 3rd party data from multiple sources.

We are specialists in blending, managing and analyzing Spatial Data, Enterprise Data and Consumer Data.

We create the unified vision of consumers needed across your entire business.

Enrich

Near will round out your customer profiles by completing records and attaching up to 250 personal attributes to your customer profiles.

Take Action

Act upon your new-found knowledge across your organization by

...adding to the LTV of your customers through more personalized web content experiences

...taking advantage of Near’s Machine Learning models of behavior and movement for improved site selection

...increasing your e-commerce effectiveness

...building bespoke audience segments for improved marketing outcomes

...confidently measuring ROI of omni-channel advertising campaigns

The Near Difference

Real challenges solved by real experts to unlock real value

Enrichment with 1P Data

Privacy-Led

Easy-to-use

Real-time

Cleansed, Contextualised
and Completed Data

Massive global scale
ensures confidence

Patented identity
resolution

Machine learning driven
predictive modeling