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Near’s Platform
Harness the Power of
Consumer Behavior Data
Reach, understand, and market to audiences at a global scale, with one of the largest sources of data intelligence in the industry. Covering 1.6 billion unique user IDs across more than 44 countries, Near’s Data Intelligence Platform is the full-stack solution trusted by enterprises worldwide.Â
Leverage Actionable Insights for Marketing and Operations
Near’s Data Intelligence Platform provides actionable insights and analytics to give you the confidence to make data-driven decisions across multiple departments. The platform includes:
Unlock Real Business Value with Pinnacle
Pinnacle helps operational leaders and analysts across industries seeking insights about places make confident, data-driven decisions.
- Get unparalleled intelligence on your competitors
- Identify the potential store locations with the best ROI
- Optimize supply chain based on consumer movement patterns
- Access via GIS tools, dashboards, APIs, ML models, and more
Maximize Your Marketing ROI with Allspark
Allspark helps marketing leaders maximize campaign effectiveness with AI-enhanced audience curation, seamless integrations and real-world attribution
- Acquire new customers with more effective targeting
- Leverage act-alike modeling, location affinity, demographics and more
- Grow revenue & maximize marketing ROI with online-to-offline attribution
- Grow loyalty by enriching customer profiles for increased personalization
Better Serve Your Customers with Identity Resolution & Enrichment
Near’s Identity Resolution & Enrichment solution helps businesses better understand and personalize customer experiences for maximum ROI- Connect many customer identifiers – both online and offline – to create a single ID
- Enrich your customer profiles with 100+ real-world and digital attributes
- Apply insights derived to omnichannel marketing campaigns for improved ROI
Leading organizations use Near’s data intelligence on 1.6B unique user IDs across more than 44 countries to make Operational and Marketing decisions across Retail, Restaurants, Real Estate, Travel and Tourism, & more.
Allyn Taylor,
Director of Development and Construction at Pollo Campero
I can tell you from experience that the data is accurate. It points us in all the right places. And I honestly believe it gives us a strategic advantage over our competitors because it helps us prioritize our efforts and focus in the right places.
Derive Actionable Data Intelligence in an End-to-End Solution
Wherever you are on your data journey, Near can help. Stitch together real world and digital interactions into unified identifiers, enrich and model with 100+ additional attributes, then take action across marketing and operations use cases, and measure omnichannel impact.How Data Points
Become Data Intelligence
At Near, we build our data universe through a rigorous multi-step process applied across trillions of data points. Throughout the process, Near prioritizes consumer privacy, and is compliant with global privacy regulations including GDPR and CCPA.
Gather data across strategic, exclusive data pipes and partnerships
Rigorously screen trillions of data points, discarding as much as 75% of the data
Extrapolate to statistically-sound estimates of the entire population
Validate the model against government and other official data sources
Integrate online and real world identities using our patented using our patented identity solution
What Sets Near Apart?
Near’s data is delivered in a privacy-first and consent-led approach.
Rich Data Quality
Global Data Reach
Faster Actionable Insights
