Near’s Platform

Harness the Power of
Consumer Behavior Data

Reach, understand, and market to audiences at a global scale, with one of the largest sources of data intelligence in the industry. Covering 1.6 billion unique user IDs across more than 44 countries, Near’s Data Intelligence Platform is the full-stack solution trusted by enterprises worldwide.

Leverage Actionable Insights for Marketing and Operations

Near’s Data Intelligence Platform provides actionable insights and analytics to give you the confidence to make data-driven decisions across multiple departments. The platform includes:

Unlock Real Business Value with Pinnacle

Pinnacle helps operational leaders and analysts across industries seeking insights about places make confident, data-driven decisions.

Get unparalleled intelligence on your competitors
Identify the potential store locations with the best ROI
Optimize supply chain based on consumer movement patterns
Access via GIS tools, dashboards, APIs, ML models, and more

Maximize Your Marketing ROI with Allspark

Allspark helps marketing leaders maximize campaign effectiveness with AI-enhanced audience curation, seamless integrations and real-world attribution

Acquire new customers with more effective targeting
Leverage act-alike modeling, location affinity, demographics and more
Grow revenue & maximize marketing ROI with online-to-offline attribution
Grow loyalty by enriching customer profiles for increased personalization

Better Serve Your Customers with Identity Resolution & Enrichment

Near’s Identity Resolution & Enrichment solution helps businesses better understand and personalize customer experiences for maximum ROI

Connect many customer identifiers – both online and offline – to create a single ID
Enrich your customer profiles with 100+ real-world and digital attributes
Apply insights derived to omnichannel marketing campaigns for improved ROI

Leading organizations use Near’s data intelligence on 1.6B unique user IDs across more than 44 countries to make Operational and Marketing decisions across Retail, Restaurants, Real Estate, Travel and Tourism, & more.

Allyn Taylor,

Director of Development and Construction at Pollo Campero

I can tell you from experience that the data is accurate. It points us in all the right places. And I honestly believe it gives us a strategic advantage over our competitors because it helps us prioritize our efforts and focus in the right places.

Derive Actionable Data Intelligence in an End-to-End Solution

Wherever you are on your data journey, Near can help. Stitch together real world and digital interactions into unified identifiers, enrich and model with 100+ additional attributes, then take action across marketing and operations use cases, and measure omnichannel impact.

How Data Points
Become Data Intelligence

At Near, we build our data universe through a rigorous multi-step process applied across trillions of data points. Throughout the process, Near prioritizes consumer privacy, and is compliant with global privacy regulations including GDPR and CCPA.

Collect

Gather data across strategic, exclusive data pipes and partnerships