Near’s Data Intelligence Platform
Near’s Data Intelligence Platform unlocks real value
for enterprises across multiple lines of Business
Customer Insights
1.2x Lift in 1P match rates over other solutions
Real Estate
+10% Improvement in
rental revenues
E-Commerce
+16% Jump in add-to-cart conversions
Marketing
+25% Increase
in CTRs
Technology
40,000+ Hours avoided gathering equivalent data
Near’s Data Intelligence Platform Solves Everyday Data Challenges
Siloed
Different sources in use by different divisions across the company
Variable Quality
Incomplete records and poor-quality data leading to inaccurate or outdated results
Locked Up
Data & Analytics skills are scarce and aren't succeeding in leveraging 1st and 3rd party data
Unified
High Quality
Leveled Up
Near processes data at scale and of
quality that’s
unmatched in the industry
Massive Scale
1.6 billion
users
44
countries
5 billion
events processed per day
Verified Accuracy
Near enables a ‘single source of truth’ with persistent identification of consumers, enriched with additional attributes to give you a deeper understanding of your customers, prospects and the competition.
Unify
Resolve Multiple ID’s
to a Unified ID
Enrich
Understand Consumer Journeys
with Third-Party Data Enrichment
Privacy by Design
Near is privacy-led in everything we do. We practice forward-thinking approaches to consumer consent, data provenance, data governance, security and regulation compliance. The Platform never stores or deals with Personally Identifiable Information (PII). All data leveraged by Near Pinnacle comes with consumer consent. The Near platform has built-in processes to forget and purge user data on requests.
Privacy PolicyData Intelligence Platform
Our product suites leverage the Near Data Intelligence Platform to provide insights for the sake of action
Collect
Use Near’s Data Intelligence platform to gather your disparate first party data from various sources around your company into one place.
Hashed emails
MAIDs
CTV IDs
No 1P data? No Problem…
Discover
Generate information about customers you didn’t know you have using Near’s large scale global human movement data.
Then, do more than find your customer profiles
Determine who is visiting your competitor locations.
Know the competition better than they know themselves.
Stitch
Set your data free from siloes.
Use Near’s patented identity resolution to stitch together your first party data with 3rd party data from multiple sources.
We are specialists in blending, managing and analyzing Spatial Data, Enterprise Data and Consumer Data.
We create the unified vision of consumers needed across your entire business.
Enrich
Near will round out your customer profiles by completing records and attaching up to 250 personal attributes to your customer profiles.
Take Action
Act upon your new-found knowledge across your organization by
...adding to the LTV of your customers through more personalized web content experiences
...taking advantage of Near’s Machine Learning models of behavior and movement for improved site selection
...increasing your e-commerce effectiveness
...building bespoke audience segments for improved marketing outcomes
...confidently measuring ROI of omni-channel advertising campaigns
The Near Difference
Real challenges solved by real experts to unlock real value
Enrichment with 1P Data
Privacy-Led
Easy-to-use
Real-time
Cleansed, Contextualised
and Completed Data
Massive global scale
ensures confidence
Patented identity
resolution
Machine learning driven
predictive modeling