Consumer behavior data using location intelligence is a powerful tool for businesses across industries. With this intelligence, decision-makers can now understand their customers like never before, analyze and predict future trends and answer key questions that eliminate risks and increase the chances of success. But while using this data has tremendous benefits, data leaders also face challenges around evolving technologies and regulations, unlocking insights with the right skill sets, and overcoming data silos and organizational hurdles.
To understand this dynamically evolving industry, Near is conducting a proprietary survey of global data leaders who regularly use consumer behavior data to make business decisions. We will look to understand how leaders and their organizations are responding to trends around economic conditions, privacy, digital transformation and more.
Near will be collecting survey responses until March 31, 2023, and will publish the study in Q2. If you’re a data or operations leader in Retail, Restaurants, CRE or Travel & Hospitality, you can take part in the State of Global Consumer Behavior Data study. See how your organization and usage of data stacks up in the industry.
Data leaders are leveraging consumer behavior data in a growing number of ways across a variety of industries, including Retail, Restaurants, Commercial Real Estate, Travel & Hospitality and more. We look forward to sharing more insight around the state of consumer behavior data.