Services Privacy Policy

Effective: 25 April 2023

We are Near Intelligence, Inc.

If you have any questions about this policy, including any requests to exercise your legal rights, please contact us at privacy@near.com or write to our Data Protection Officer, Prof. Dr. Christoph Bauer, CEO at:

• ePrivacy GmbH, Große Bleichen 21, 20354 Hamburg, Germany; or
• Near Intelligence, Inc. 100 W Walnut St, 4th Floor Pasadena, CA 91124

When does this policy apply?

This policy describes how we collect and use information collected from third party publishers, advertisers, data partners, and third-party ad exchanges (Partners) about consumers for our mobile advertising, data intelligence analytics, data enrichment, visualization and measurement tools services (Services).

This policy also explains what personal data we collect about you, how we use your personal data, who is it shared with and what rights you have in relation to the same. Please read this policy to understand how we comply with our obligations under various privacy regulations, including the General Data Protection Regulation (GDPR) applicable in the EEA, the UK GDPR applicable in the UK and the Personal Data Protection Act (PDPA), applicable in Singapore, and various U.S. data privacy laws.

Are there any other policies I should be aware of?

• For information on how we collect, use and share data collected on our website, please see our Website Privacy Policy.
• For more information on how we use cookies (and similar technologies) please see our Cookies Declaration Policy.
• If you are resident in California, US and want to find out more about your data protection rights, please see our California Privacy Notice.

What personal data do you collect?

When you use an app or visit a website that uses advertising software placed by us or our Partners we and our Partners may collect your mobile advertising identifier (MAID) from your device, internet protocol (IP) address, location data (including latitude data / longitude data), browser type, device type, time stamp, operating system and version, language preference, hashed email address (HEM), the names of other mobile apps you use and how you browse the app or website. We also collect demographic data (age and gender) and social media data.

Where do you receive my personal data from?

We receive data from our Partners' apps and websites, including:

• Partner software, including Software Development Kits and cookies, used in publisher apps and websites (the owners and sellers of digital advertising space).
• Application programme interface (API) connectors – our APIs are connected to our Partner's APIs to share data.
• Mobile advertising network providers who share data with us and our Partners for targeted advertising purposes.

We also collect data from other trusted third party providers and publicly available sources such as social media sites, census data providers and certain public directories.

How do you use my personal data and for what purposes?

We may use your personal data for all or some of the following purposes:

• Targeted advertising services. We help our advertising and publishing customers provide more relevant advertising and content that is aligned with users' interests. For example, we group users into audiences: sports fans, car enthusiasts, movie goers, travellers, and measure the effectiveness of campaigns.
• Staggered advertising. We assign a randomised "Near ID" to replace your MAID which enables us and our Partners to know if your browser or device has previously been served the same advertisement.
• Cross-device advertising. In some cases, we can infer that two different devices are used by the same user, we can then use that information to deliver targeted advertising across multiple devices.
• Data intelligence services. We transform MAIDs, approximate geolocation information and the other data we collect (detailed above) into actionable insights for our customers. We provide customers with trend and statistical analyses, such as for identifying and optimizing trade areas and business locations, and for helping our customers make informed business decisions about consumer behaviour with trend and movement information. We provide actionable insights, patterns and commonalities to enable our customers to evaluate products and services they offer, such as enabling engagement with audiences and improving user experience of their apps and websites.
• Improving our services. We use your personal data to improve the way we work, improve our services, and provide additional services such as insights.

What lawful basis do you rely on for using my personal data?

We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.

How is my personal data protected?

• Where feasible, we shall encrypt your personal data where it is in transit or at rest.
• We replace MAIDs with hashed identifiers, aggregate our other data points and cluster location data so that it is pseudonymised.
• We retain MAIDs internally in their original form to cater to our customers' request for targeted advertising, measurement and matching. This data is stored separately from the pseudonymised data.
• For Data Intelligence Services, with limited exceptions we aggregate and anonymise all personal data that originates in the UK, EEA or Singapore before sending it to any third party so as to ensure, at a minimum, that the location of any consumer and consumer device is not identified or identifiable.
• We do not seek to create analytics based on sensitive personal information (for example, religion or credit worthiness).
• Data used to create grouped audiences is pseudonymised. We may assign our own "Near ID" to replace your MAID in our internal systems for your browser, computer or mobile device when we serve an advertisement to it or we identify it on a Partners' website or app.
• We require all our customers that we share user data with to comply with applicable data protection laws. We also do not permit any customers to use our services for (a) employment, credit or health care eligibility checks; (b) insurance eligibility, underwriting, or pricing services; or (c) unlawful tracking or surveillance of individuals.

Who do you share my personal data with?

• Our group companies globally, which are currently in Europe, the USA, India, Singapore, Japan and Australia.
• Customers, for the provision of our Services. Where our customers need MAIDs for the purposes of serving targeted advertising, measurement and matching, we will provide MAIDs in their original form for this purpose.
• Business partners, suppliers and subcontractors for the performance of the contract we enter into with them, for example for website hosting and email delivery services, running campaigns. Third parties that support us in targeted advertising include:
  • Adsquare GmbH (privacy policy is here).
• Where you have consented to our use of cookies, third party providers that help us improve our website as named in our Cookie Declaration.
• Regulators/ Authorities/ Enforcement Agencies if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use and other agreements; or to protect the rights, property, or safety of our clients or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection.
• Prospective buyers of our business under our legitimate interest to ensure our business can be continued by the buyer. If Near is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our website of any change in ownership or uses of your information, as well as any choices you may have regarding your information.

Where do you store and transfer my personal data?

We store your data on our servers and third-party servers which are based throughout the world.

For individuals in the EEA, UK and Switzerland, we may need to transfer your personal data outside of the EEA, UK and / or Switzerland to provide our products and services.

Whenever we transfer your personal information outside of the UK, Switzerland and / or the EEA, we ensure it receives additional protection as required by law, including by entering into approved standard contractual clauses. To keep this policy as short and easy to understand as possible, we haven’t set out the specific circumstances when each of these protection measures are used. You can contact us at privacy@near.com for more information on this.

For residents in Singapore, every time your data is shared with us, we ensure that the transfer is according to the requirements prescribed under the domestic regulations, to ensure that the standard of protection we provide to your personal data is comparable to the protection under the PDPA, unless exempted by the PDPC. For more information on this, please contact us at privacy@near.com.

How long do you keep my personal data for?

We will only retain your personal data for as long as we need it for the purposes it was collected, unless we are required to keep it for longer to comply with our legal, accounting or regulatory requirements.

We delete information about how you interacted with an advertisement served to you 180 days from the time of collection.

We will retain your information for as long as the Services are active and after that, for a period which enables us to handle or respond to any complaints, queries or concerns relating to the Services.

In some circumstances we may anonymise your personal data so that it can no longer be associated with you, and we may use this anonymised information indefinitely without notifying you. We use this anonymised information to improve the way we work, improve our services, and provide additional services such as insights.

Does Near collect personal data relating to children?

Near does not knowingly collect personal information from anyone under the age of 18 through the website and our website is not targeted at children.

If you are below the age of 18 years, you must not use our website or provide any information about you to us.

If we are made aware that we have received personal information from someone under 18 years of age, we will use reasonable efforts to immediately delete that information from our records.

What are my rights under data protection law?

You have various other rights under applicable data protection laws, including the right to:

• access your personal data (also known as a “subject access request”);
• correct incomplete or inaccurate data we hold about you;
• ask us to erase or delete the personal data we hold about you;
• ask us to restrict our handling of your personal data;
• opt-out of our sharing or selling your personal data;
• opt-in to the processing of any sensitive information we hold about you;
• ask us to transfer your personal data to a third party;
• object to how we are using your personal data; and
• withdraw your consent to us handling your personal data.

You can contact us to ask about exercising your rights at any time at privacy@near.com. Please keep in mind that privacy law is balanced with other important legal requirements, and these rights will not always be available to you all of the time.

If you have raised a complaint that you believe we have not addressed satisfactorily, please contact our US-based third party dispute resolution provider (free of charge) here.

UK residents also have the right to lodge a complaint with the Information Commissioner's Office (https://ico.org.uk/), the supervisory authority for data protection issues in the UK. If you are based in the EEA you can find your relevant supervisory authority here. In Switzerland, the relevant supervisory authority is the Federal Data Protection and Information Commissioner (https://www.edoeb.admin.ch/edoeb/de/home.html).

If you are based in Singapore, the PDPC is the relevant data protection authority. You can contact the PDPC by clicking here.

We do not carry out any automated decision-making that produces legal effects or similarly significantly affects you.

Will there be changes to this policy?

We may update this policy from time to time and will use reasonable efforts to notify you of any significant changes. We encourage you to revisit this page for the latest information on our privacy practices.

Privacy Notice - California CCPA

Effective on: 11 April 2023

This PRIVACY NOTICE FOR CALIFORNIA RESIDENTS supplements the information contained in the Services Privacy Policy of Near Intelligence, Inc. (collectively, “we,” “us,” or “our”) and applies solely to consumers who reside in the State of California (“consumers” or “you”). This Notice does not apply to any employees.

Under the California Consumer Privacy Act of 2018, “Personal Information” is defined as information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. Personal information includes, but is not limited to, the following if it identifies, relates to, describes, is reasonably capable of being associated with, or could be reasonably linked, directly or indirectly, with a particular consumer or household and includes all of the following categories of information:

Personal Information under the CCPA does not include publicly available information from government records; de-identified or aggregated consumer information or information excluded from the CCPA’s scope, like health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA).

Personal Information We Collect

When you use an app or visit a website that uses advertising software placed by us or our Partners, we and our Partners may collect your mobile advertising identifier (MAID) from your device, internet protocol (IP) address, location data (including latitude data / longitude data), browser type, device type, time stamp, operating system and version, language preference, hashed email address (HEM), the names of other mobile apps you use and how you browse the app or website. We also collect demographic data (age and gender) and social media data.

We obtain the categories of Personal Information listed above from our Partners' apps and websites, including:

• Partner software, including Software Development Kits and cookies, used in publisher apps and websites (the owners and sellers of digital advertising space).
• Application programme interface (API) connectors – our APIs are connected to our Partner's APIs to share data.
• Mobile advertising network providers who share data with us and our Partners for targeted advertising purposes).

We also collect data from other trusted third party providers and publicly available sources such as social media sites, census data providers and certain public directories.

Use of Personal Information

We may use your personal data for all or some of the following purposes:

• Targeted advertising services. We help our advertising and publishing customers provide more relevant advertising and content that is aligned with users' interests. For example, we group users into audiences: sports fans, car enthusiasts, movie goers, travellers, and measure the effectiveness of campaigns.
• Staggered advertising. We assign a randomised "Near ID" to replace your MAID which enables us and our Partners to know if your browser or device has previously been served the same advertisement.
• Cross-device advertising. In some cases, we can infer that two different devices are used by the same user, we can then use that information to deliver targeted advertising across multiple devices.
• Data intelligence services. We transform MAIDs, approximate geolocation information and the other data we collect (detailed above) into actionable insights for our customers. We provide customers with trend and statistical analyses, such as for identifying and optimizing trade areas and business locations, and for helping our customers make informed business decisions about consumer behaviour with trend and movement information. We provide actionable insights, patterns and commonalities to enable our customers to evaluate products and services they offer, such as enabling engagement with audiences and improving user experience of their apps and websites.
• Improving our services. We use your personal data to improve the way we work, improve our services, and provide additional services such as insights.

As discussed more fully in our Services Privacy Policy, most of the information we collect and use is de-identified and aggregated information, such as de-identified categories of app use and jittered geolocation information associated with a de-identified device id. We also provide partners with de-identified device id information, except in the case when the actual device id is needed, such as for targeted advertising and for matching and measurement of advertising. De-identified and aggregated information is not Personal Information, and we use such information in a number of ways for our business intelligence services as we discuss in our Services Privacy Policy, including for marketing and targeted advertising and data analytics.

Third parties that support us in targeted advertising include:

• Adsquare GmbH (privacy policy is here)

Your Rights And Choices

California residents are entitled to the following privacy rights listed below:

• The right to know. You have the right to request to know (i) the specific pieces of Personal Information we have about you; (ii) the categories of Personal Information we have collected about you; (iii) the categories of sources from which that Personal Information was collected; (iv) the categories of Personal Information about you that we have sold or disclosed; (v) the categories of third parties to whom your Personal Information was sold or disclosed; and (vi) the purposes for collecting and selling your Personal Information. Generally, we have collected and sold or disclosed the categories of Personal Information detailed in the section titled “Personal Information We Collect” above. We do not “sell” or “share” the personal information of known minors under 16 years of age.
• The right to access. You have the right to request, up to two times each year, access to categories and specific pieces of personal information about you that we collect, use, disclose, sell, and share.
• The right to deletion. You have the right to request that we delete the Personal Information that we have collected or maintain about you. We may deny your request under certain circumstances, such as if we need to comply with our legal obligations or complete a transaction for which your personal information was collected. If we deny your request for deletion, we will let you know the reason why.
• The right to correctio. You have the right to request that we correct inaccurate personal information that we maintain about you, subject to applicable legal exceptions.
• The right to opt out of the sale or sharing of your Personal Information. You have the right to opt out of the sale or sharing of your personal information. You may opt out of the sale or sharing of your personal information using the following link “Do Not Sell My Personal Information” or by contacting us using the information below.

California residents may exercise the rights described above by contacting us as follows: privacy@near.com.

We may require verification of your identity before further processing your request. In certain instances, we may be permitted by law to decline some or all of such request.

Response Timing And Format

We endeavor to respond to a verifiable consumer request within 45 days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing. We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or unfounded.

Non-Discrimination

We will not discriminate against you for exercising any of your rights available under California law.

Shine the Light

California residents are entitled to request and obtain from us once per calendar year information about any of your Personal Information shared with third parties for their own direct marketing purposes, including the categories of information and the names and addresses of those businesses with which we have shared such information. To request this information, please contact us at privacy@near.com..

Changes to This Notice

We reserve the right to amend this notice at our discretion and at any time. When we make changes to this privacy notice, we will post the updated information on our website along with the date such changes were made effective.

Contact Information

If you have any questions or comments about this notice, our Privacy Statement, the ways in which we collect and use your Personal Information, your choices and rights regarding such use, or wish to exercise your rights under California law, please do not hesitate to contact us:

Address: Near Intelligence, Inc. 100 W Walnut St, 4th Floor Pasadena, CA 91124

Email: privacy@near.com

お客様の選択とオプトアウトオプション

2022年7月18日施行

(i)欧州指令95/46/ECおよび2002/58/EC（EU一般データ保護規制、別名「GDPR」）に準拠する欧州連合、英国またはスイス、(ii)カリフォルニア州、および(iii)世界のその他の場所において、データ対象者のどのような個人情報が、Near Intelligence Holdings Inc.により処理されているか、ご興味を持っていただきありがとうございます。ここでは、この情報に関して、今後の販売をどのように管理、削除、またはオプトアウトすることができるかについての情報を紹介します。

当社からの連絡

マーケティングメールの下部にある配信解除リンクをクリックすると、マーケティングメールの送信を中止することができます。取引関係（販売）またはカスタマーサポートのためにお客様の連絡先情報を当社に提供している場合は、電子メール privacy@near.com を使用して、かかる情報の削除依頼をすることができます。場合によっては、当社は、通常の業務運営に関連する取引メールをお客様に送付する必要があります。例えば、特定のアカウントのアクティビティについて電子メールでお知らせする可能性があります。これらの電子メールをオプトアウトすることはできません。

お客様による当社のアプリの使用

当社のモバイルアプリ（「アプリ」）を利用する場合、当社は、お客様のTwitterハンドル、ならびにお客様によるこれらのアプリの使用方法、および/またはお客様によるこれらのアプリ上の広告への反応に関する情報を収集します。当社のアプリのご利用方法についての情報収集を中止されたい場合は、お知らせください。お客様は、各アプリおよび各アカウントについて、このプロセスを行う必要があることにご注意ください。

詳細はこちら＞

サービス

Nearの事業サービスによって収集される個人情報のカテゴリーは、モバイル広告デバイスID（MAID）、IPアドレス、広告クリックストリーム情報、およびそのデバイスに関連する位置データです。詳しくは、ビジネスサービスに関するプライバシー・ポリシーにすべて記載されています。特に、当社は、実際の携帯電話番号やお客様の氏名、住所、電子メールアドレスは収集しません。

デバイスの個人情報の例は、以下のとおりです。

• モバイル広告デバイスID
• IPアドレスおよび、IPアドレスから推測可能な一般的な位置データ（市または郵便番号）
• 緯度・経度
• ローカル日時とタイムゾーンのタイムスタンプ

個人情報の販売禁止

CCPAは、ユーザーに対し、個人データが販売されることに対してオプトアウト権が与えられることを保証します。お客様が、当社がお客様のデバイスに関連付けている個人情報のすべての販売をオプトアウトしたい場合、 こちらをクリックして、「販売のオプトアウト」のためのフォームにご記入ください。お客様が当該請求のために当社に提供する情報は、お客様が請求するデバイスに関する個人情報を特定し、およびお客様の請求に対応する（対応する努力の記録を含みます）目的にのみ使用されます。

削除請求

当社がお客様のデバイスに関連付けた個人情報を削除したい場合は、 こちらをクリックして、「データ削除」を請求するフォームにご記入ください。お客様が当該請求のために当社に提供する情報は、お客様が請求するデバイスに関する個人情報を特定し、およびお客様の請求に対応する（対応する努力の記録を含みます）目的にのみ使用されます。

アクセス

一部の司法管轄においても、お客様が保有する個人情報へのアクセス（訂正またはポータビリティ）を要求する権利がお客様に与えられています。当社は、実際のデバイス所有者が誰であるかを確認することができないため、特定のデバイスに関する特定のファイルを提供することはできません。当社のシステム内でデバイスを特定するために、お客様のメーカーの広告デバイスID（iOS用のIDFA、Android用のAndroid Ad ID、「MAID」）が必要となりますが、当社ではデバイスMAIDが特定の人物のものであることを確認する方法がありません。当社は、デバイスIDと実際の所有者を結び付ける情報を保持していないため、情報を請求するお客様がデバイスを所有するお客様と同一のお客様であることを確認する方法はありません。デバイス所有者が誰であるかを確認するためには、お客様の氏名、住所、デバイスの購入時の領収書など、実際にはさらに多くの個人情報を収集することが必要になります。加えて、当社は、MAIDを提出する請求者に対し他の個人に属する個人情報を提供してしまう潜在的なリスクを回避したいと考えています。例えば、請求者は、婚約者のデバイスIDのスナップショットを取得し、婚約者の同意なしに個人情報を要求する可能性があります。当社がお客様の個人情報を保持していることにご了承いただけない場合は、 データ削除を請求するためのフォーム に必要事項を記入してください。

当社のアプリ

当社のアプリであるEchofon、UberSocial、およびPlumeをご使用の際は、お客様は、お客様のTwitter認証情報を使用してアカウントにログインします。当社は、お客様のTwitterハンドルを、お客様のアカウント名として保持しますが、お客様のパスワードにアクセスすることはありません。Twitterがアクセスします。お客様は、当社のアプリ上のアカウントの削除をご希望の場合は、 こちらからいつでも当社にご連絡ください。

Twitterの投稿、タイムライン、プロフィールおよびその他の情報はすべてTwitterのものであり、当社は保有しておりませんのでご注意ください。Twitterが保有している情報に関してお客様の選択を行使したい場合は、Twitterにご連絡ください。また、お客様のご要望によりアカウントを削除した場合であっても、お客様のアカウント情報でTwitterを引き続きご利用いただいた場合、当該情報はTwitterに保存され、当社のアプリを再度ご利用いただくことになりましたら、当社が再度アクセス可能となることにつきご了承ください。

センシティブデータに関するポリシー

2022年8月25日施行

Nearの使命は、当社のビジネスインサイトを活用して、企業や観光業などのお客様の成長を支援することです。当社は、連邦および州の個人情報に関する規制に従うとともに、当社のデータの悪用を防ぐために、以下の原則を遵守します。

• クライアント側の不正行為や違法行為を知った場合は、そのクライアントを容認せず、取引を終了します。
• 法執行機関による当社のデータ使用を許可しません。
• 法定年齢以下の人々をターゲティングとした広告（アルコールやカジノなど）や、主に子供が訪れる場所（幼稚園や公園など）のオーディエンス作成を目的として、当社のデータを使用することを許可しません。
• 当社のデータを雇用、信用、医療、保険の目的で使用することを許可しません。
• 傷つきやすく敏感なコミュニティ（政治的、宗教的、性的指向的、医療的所属によるコミュニティなど）をターゲティングしたり、敏感な地域（紛争地域、病院、抗議活動、宗教施設、診療所など）の人や場所を特定したりするために、当社のデータを使用することを許可しません。

Cookie Declaration Policy

This policy was last updated on 22 September 2022

Contact us

We are Near Intelligence Inc.

If you have any questions about this policy, including any requests to exercise your legal rights, please contact us at privacy@near.com or write to our Data Protection Officer, Prof. Dr. Christoph Bauer, CEO at:

• ePrivacy GmbH, Große Bleichen 21, 20354 Hamburg, Germany; or
• Near Intelligence Inc. 100 W Walnut St, 4th Floor Pasadena, CA 91124

Further Information

For more information on how we use cookies and how we use your data, please see our Website Privacy Policy, Partner Advertising Privacy Policy and Near Advertising Policy