Azira BrandGuidelines

About Azira

Boilerplate

Azira LLC, a global Consumer Insights platform, helps marketing and operational leaders improve their effectiveness with actionable intelligence to drive business results. Its mission is to create a more relevant world where brands are empowered to reach and build relationships with their consumers. With a profound commitment to partnership, trust and transparency, combined with decades of expertise in consumer behavioral analytics, Azira delivers innovative marketing solutions to curate audiences, activate omnichannel campaigns, and understand footfall attribution. It also provides operational insights for use cases such as site selection, trade area analysis, competitive intelligence and more. Azira serves enterprises in retail, hospitality, travel, real estate, financial services and media. A global company, Azira is headquartered in Los Angeles with offices in Paris, Bangalore, Singapore, Sydney, and Tokyo. To learn more, please visit https://azira.com.

Identity - The Logo

Logomark

Logo identity is the face and personality presented to the global community. It’s as important as the products and services you provide. Brand identity is the total effect of the logos, products, brand names, trademarks, advertising, brochures, and presentations- everything that represents the Brand.

Because the brand cannot be compromised, we’ve created this guide to provide all the pertinent specifications we need to maintain its integrity. The guidelines set in this document are not meant to inhibit, but to improve the creative process. By following these guidelines, the materials we create will represent the company cohesively to the outside world.

Download The Logo

Primary Logo and Icon

Clear Space

Logo Clear Space

Make sure that text or other design elements do not encroach upon the logo. The marked space should always be given to let the logo ‘breathe’, free from distraction.

Use 50% clear space & in special case when 50% clearance is not available, go for 25% clear space.

Placement

Logo Clear Space

Landscape or vertical - the preferred logo placement is in any corner position, or center aligned at the right or left.

Color

The combination of BRIGHT, BOLD & COLORFUL palette.

Accurate reproduction of the brand color scheme is essential to communicate a clear and consistent message about the company's image.