Curate. Visualize. Activate
Advanced Audience Curation
Curate diverse audiences across geographies based on large scale real world data sets such as home/work location, brand affinity, geo-radius and many more.
Quick & Easy Visualization
In addition to unique audience insights, visualize your audience to notice trends. Do this in seconds using PlaceMatrix, Near's proprietary repository of building footprints.
Seamless Marketing Activation
Activate audiences in marketing platform of your choice. Pre-integrations with TTD, Google Marketing Platform, etc. makes this work seamlessly in real-time.
Power your data-driven marketing
Create and manage audiences based on real-world data. Make media planning efficient with real-time estimates of your custom audience across digital channels and compare results to get smarter with budget allocation. Activate on platform of choice. Close the loop with offline attribution to measure results.
Boost customer acquisition with "lookalike" audiences
Create lookalike audiences similar to your current customers or your competitors' customers and target them to drive acquisition.
Advanced options to curate your target audience based on visitation frequency, time of day, visit period, geo-radius and more. Use boolean logic to include or exclude a particular set of audience from your custom rules.
Case Studies from
across the Globe
Virgin Active — Driving Footfall Growth
Virgin Active used Allspark’s advanced audience curation capabilities to fine tune their target audience and increase footfall to their fitness centers.
Download Case Study
Offline Attribution : Analyzing Nike’s Kaepernick Campaign
Using location data from Allspark, Near's team analyzed the change in footfall at Nike’s stores, attributing the same to their marketing campaign.
Download Report
Custom Audience Targeting for QSRs
Competitive intelligence from Allspark, combined with a global QSR brand’s target audience definition, was used to create custom audiences that improved targeting capabilities.
Download Case Study
The Art & Science of Offline Attribution
This ebook is created to help marketers understand the role of attribution in driving better ROI on their advertising spend.
Coming Soon

Virgin Active — Driving Footfall Growth
Virgin Active used Allspark’s advanced audience curation capabilities to fine tune their target audience and increase footfall to their fitness centers.
Download Case Study
Offline Attribution : Analyzing Nike’s Kaepernick Campaign
Using location data from Allspark, Near's team analyzed the change in footfall at Nike’s stores, attributing the same to their marketing campaign.
Download Report
Custom Audience Targeting for QSRs
Competitive intelligence from Allspark, combined with a global QSR brand’s target audience definition, was used to create custom audiences that improved targeting capabilities.
Download Case Study
The Art & Science of Offline Attribution
This ebook is created to help marketers understand the role of attribution in driving better ROI on their advertising spend.
Coming Soon