Near BrandGuidelines

About Near

Boilerplate

Near, the global leader in privacy-led Data Intelligence, curates the world’s largest source of intelligence on People, Places, and Products. Near processes data from over 1.6 billion monthly users in 44 countries to empower Marketing and Operational Leaders to confidently reach, understand, and market to highly targeted audiences and optimize their business results. With offices in Los Angeles, San Francisco, Paris, Bangalore, Singapore, Sydney and Tokyo, Near serves major brands in retail, real estate, travel, tourism, CPG, restaurants, technology, marketing, and other industries.

For more information, please visit near.com.

Our Descriptors

30-Word Descriptor

Near, the world’s largest source of intelligence on People, Places, and Products, is the global leader in Data Intelligence empowering organizations of all sizes to make smart, strategic decisions delivering optimal business performance.

50-Word Descriptor

Near, the world’s largest source of intelligence on People, Places, and Products is the global leader in Data Intelligence empowering organizations of all sizes to make smart, strategic decisions delivering optimal business performance. We unite Marketers and Operational data leaders by providing the most accurate, reliable source of data that delivers actionable insights on People, Places, and Products in both the physical and digital space.

100-Word Descriptor

Near, the world’s largest source of intelligence on People, Places, and Products, is the global leader in Data Intelligence empowering organizations of all sizes to make smart, strategic decisions delivering optimal business performance. Our platform unites the Marketers and Operational data leaders by providing the most accurate, reliable source of data. Our transparent, privacy-led approach means you will never doubt our authenticity.

We are determined to provide actionable insights as we work relentlessly to shape, build, and maintain the world’s largest source of intelligence on People, Places, and Products in both the physical and digital space.

Ultimately, our vision is to inspire the world to make better decisions. And, to inspire ourselves to deliver the most trusted, privacy-led source of intelligence on People, Places, and Products.

Identity - The Logo

Logomark

Logo identity is the face and personality presented to the global community. It’s as important as the products and services you provide. Brand identity is the total effect of the logos, products, brand names, trademarks, advertising, brochures, and presentations- everything that represents the Brand.

Because the brand cannot be compromised, we’ve created this guide to provide all the pertinent specifications we need to maintain its integrity. The guidelines set in this document are not meant to inhibit, but to improve the creative process. By following these guidelines, the materials we create will represent the company cohesively to the outside world.

Download The Logo

Primary Logo and Icon

Clear Space

Logo Clear Space

Make sure that text or other design elements do not encroach upon the logo. The marked space should always be given to let the logo ‘breathe’, free from distraction.

Use 50% clear space & in special case when 50% clearance is not available, go for 25% clear space.

Placement

Logo Clear Space

Landscape or vertical - the preferred logo placement is in any corner position, or center aligned at the right or left.

Color

The combination of BRIGHT, BOLD & COLORFUL palette.

Accurate reproduction of the brand color scheme is essential to communicate a clear and consistent message about the company's image.

The Pantone colors should be used wherever possible, with CMYK / RGB matched as closely as possible depending on the materials and print process.