Human movement data has helped companies close deals, expand their brands, and rethink their marketing and operations strategies. How and why should you be including human movement data in your company’s data strategy? And what is this expansive data on human movement patterns? We’ll share more on this emerging dataset, and the possibilities it enables.
What is human movement data?
Human movement data is powerful data on people and places to understand visitation patterns, visitor origin, consumer profiles and more.
Human movement data starts with mobile location data, and is constantly being gathered from apps on smartphones in which users have opted into using location services. Near is the world’s leading provider of human movement data, and ingests millions of these points of data every second. We then cleanse the data for only the highest quality observations, and combine it with other high quality data sets including census data, transactional data, geospatial data, and more. From all this we produce datasets specifically tailored to answer your industry’s most sought after questions like:
- Where are my visitors and customers coming from? What are their demographics and brand affinities?
- What are the trade areas of my locations? How do they compare to my competitors’ locations?
- How have the brand preferences of my visitors and customers changed in the past few months?
6 ways human movement data can power growth:
Human movement data can be applied to uncover insights that matter to your business and help inform your strategy and decisions. Here are 6 ways it can enable growth in your business:
Survey at unparalleled scale
View data intelligence globally
of locations in the markets that matter to your business.
Easily digest and use in your organization
Obtain insights beyond what first-party data provides
How to get started
If you haven’t begun incorporating human movement data into your business toolkit, now is a great time to start. With massive shifts in consumer behavior and tremendous opportunity for innovative businesses, data intelligence has never been more important. Human movement data augments your first-party data to provide real-time insights, massive scale, global coverage, and competitor visibility.
If you want to learn more about human movement data and how to make the most of it, check out our eBook, 6 Unique Advantages to Using Human Movement Data. To find out more about how Near can help you with your human movement data needs, please schedule a demo.