What human movement data uncovers about the most popular Apple Store in the U.S.

Location Lowdown, Marketing Intelligence, Operational Intelligence

September 23, 2022

With the Apple product launch event a couple weeks back, we couldn’t think of a better brand to pull insights on. We identified the largest Apple Store in the country (hello Boston!) and ran a human movement data report to understand consumer behavior.

By accessing this report for visitors to Apple Boylston Street in Boston in 2022, we discovered:

Fridays are the busiest days at the store, bringing in more than 20% of the total visits. 5pm is the most popular time for a visit, as the store sees a big uptick in visitors around the end of the workday.

Visitors by Day of the Week

20%

of visitors on Friday

15%

of visitors on Tuesday

5 PM

is the most popular time

Many people are traveling from 1-3 miles away to the store, with the most common evening locations tightly clustered near the store. If people are traveling from over 1 mile away, many take Beacon Street to Commonwealth Avenue. Many visitors were also seen on the I-90 corridor heading into town, which is also the route of a train line.

Common Evening Location & Pathing for Apple Store Visitors

1-3

miles travelled
to store

15%

miles visitors took
Beacon St.

1-90

is also a
popular route

Human movement data can provide these types of consumer behavior insights on any location, including stores, restaurants, tourist destinations, office buildings and more. To learn more about a location you’re interested in, check out a demo.

Methodology

Near generated a human movement data report for Apple Store location on Boylston St. in Boston between January 1 – September 7, 2022.

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