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When it comes to consumer behavior, the way men and women approach shopping is more similar than different. In fact, Near’s recent survey of 2,048 global consumers revealed that gender was far less of a factor in shopping preferences and behaviors than age. Near’s recent report, the Great Generational Shopping Divide, goes into the generational […]
In the fast-paced world of data-driven decision-making, businesses are increasingly relying on consumer behavior data to gain insights into their customers. Geolocation intelligence, in particular, has emerged as a powerful…
In today’s data-driven landscape, privacy is paramount. Businesses and consumers alike are becoming increasingly concerned about how data is collected, used, and shared. At Near, we understand the significance of…
In today’s digital age, data drives decision-making processes across various industries. As we delve into the vast realms of consumer behavior data, it’s crucial to understand that not all data…
Protecting consumer data is a growing concern around the world, and for good reason. Consumer data is being collected and used by companies in ways that many don’t understand. To…