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How Men and Women Shop: Unveiling the Striking Resemblance and Key Differences

How Men and Women Shop: Unveiling the Striking Resemblance and Key Differences

When it comes to consumer behavior, the way men and women approach shopping is more similar than different. In fact, Near’s recent survey of 2,048 global consumers revealed that gender was far less of a factor in shopping preferences and behaviors than age. Near’s recent report, the Great Generational Shopping Divide, goes into the generational […]

Data Quality vs. Data Volume: The Balancing Act of Consumer Behavior Data

Data Quality vs. Data Volume: The Balancing Act of Consumer Behavior Data

In the fast-paced world of data-driven decision-making, businesses are increasingly relying on consumer behavior data to gain insights into their customers. Geolocation intelligence, in particular, has emerged as a powerful…

5 Crucial Privacy Questions to Ask Your Data Provider

5 Crucial Privacy Questions to Ask Your Data Provider

In today’s data-driven landscape, privacy is paramount. Businesses and consumers alike are becoming increasingly concerned about how data is collected, used, and shared. At Near, we understand the significance of…

Data Anomalies 101: How Near Detects and Eliminates Invalid Data to Ensure High Quality

Data Anomalies 101: How Near Detects and Eliminates Invalid Data to Ensure High Quality

In today’s digital age, data drives decision-making processes across various industries. As we delve into the vast realms of consumer behavior data, it’s crucial to understand that not all data…

How Are Data Leaders Doing on Privacy and Security?

How Are Data Leaders Doing on Privacy and Security?

Protecting consumer data is a growing concern around the world, and for good reason. Consumer data is being collected and used by companies in ways that many don’t understand. To…