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How Men and Women Shop: Unveiling the Striking Resemblance and Key Differences

How Men and Women Shop: Unveiling the Striking Resemblance and Key Differences

When it comes to consumer behavior, the way men and women approach shopping is more similar than different. In fact, Near’s recent survey of 2,048 global consumers revealed that gender was far less of a factor in shopping preferences and behaviors than age. Near’s recent report, the Great Generational Shopping Divide, goes into the generational […]

How Can You Measure Foot Traffic Analytics More Accurately?

How Can You Measure Foot Traffic Analytics More Accurately?

In today’s rapidly evolving business landscape, understanding consumer behavior has become more pivotal than ever. Foot traffic analytics, empowered by consumer behavior data, has emerged as a game-changer for businesses…

How Trade Area Analysis Using Consumer Behavior Data Can Reveal Untapped Business Opportunities

How Trade Area Analysis Using Consumer Behavior Data Can Reveal Untapped Business Opportunities

In the highly competitive and rapidly evolving landscape of consumer behavior, decision-making can be fraught with risk and uncertainty. Insights from consumer behavior data enabled by geolocation intelligence can be…

What is In-Store Dwell Time and Why is it Critical for Retailers?

What is In-Store Dwell Time and Why is it Critical for Retailers?

Whether you’re running a business or managing a website, understanding the concept of “dwell time” is crucial to thrive in the competitive consumer landscape. While dwell time can measure how…

Unlock Success in Real Estate with Data Analytics

Unlock Success in Real Estate with Data Analytics

The world of commercial real estate (CRE) is rapidly changing, as consumers evolve how and where they live, work, travel, shop, dine and more. The key to unlocking success in…