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How Men and Women Shop: Unveiling the Striking Resemblance and Key Differences

 How Men and Women Shop: Unveiling the Striking Resemblance and Key Differences

When it comes to consumer behavior, the way men and women approach shopping is more similar than different. In fact, Near’s recent survey of 2,048 global consumers revealed that gender was far less of a factor in shopping preferences and behaviors than age. Near’s recent report, the Great Generational Shopping Divide, goes into the generational […]

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Location Lowdown November 21, 2023

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Platform and Data November 28, 2023

Data Quality vs. Data Volume: The Balancing Act of Consumer Behavior Data

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Platform and Data November 14, 2023

5 Crucial Privacy Questions to Ask Your Data Provider

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Operational Intelligence December 06, 2023

How Can You Measure Foot Traffic Analytics More Accurately?

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The Return of Tourists to Hong Kong – Consumer Behavior Insights

The Return of Tourists to Hong Kong – Consumer Behavior Insights

Hong Kong had seen over 10 million visitors in the first 5 months of the year, indicating a faster-than-expected inbound tourism recovery, This was bolstered by relaxed Covid regulations and…

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July 27, 2023

The Power of Consumer Behavior Data for Operational and Marketing Intelligence

The Power of Consumer Behavior Data for Operational and Marketing Intelligence

In today’s digital age, consumer behavior data is the key to understanding your consumer and taking your business to the next level. Business leaders across industries can use consumer behavior…

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July 20, 2023

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How to Activate Your Most Valuable Audience with Location-Based Advertising

How to Activate Your Most Valuable Audience with Location-Based Advertising

Brands often invest substantial resources in acquiring new visitors to the store, yet they frequently overlook their most valuable audience. Consider this scenario, a brand invests a significant portion of…

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June 20, 2023

How Identity Resolution Needs to Evolve in 2023

How Identity Resolution Needs to Evolve in 2023

It’s time enterprises and businesses rethink their data and Identity Resolution strategy as the world continues to witness rapid changes in technology and consumer behavior. 2023 alone has seen pivotal…

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June 15, 2023

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