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When it comes to consumer behavior, the way men and women approach shopping is more similar than different. In fact, Near’s recent survey of 2,048 global consumers revealed that gender…

It’s been 20 years since the introduction of the Pumpkin Spice Latte (PSL) to Starbucks’ Fall beverage menu, and its popularity shows no signs of waning. This fall, Wendy’s hopped…

Younger consumers are planning to spend more on shopping for the rest of the year compared to last year, including during the holidays, according to Near’s recent report, The Great…

Summer 2023 brought extreme heat to much of the Northern Hemisphere. In fact, it’s officially become the hottest summer on record, according to the European Union Climate Change Service. Many…