Connect with Near at NRF 2024: Jan. 14-16 at Booth #1321
Login
Login
EN

Blog

How Men and Women Shop: Unveiling the Striking Resemblance and Key Differences

How Men and Women Shop: Unveiling the Striking Resemblance and Key Differences

When it comes to consumer behavior, the way men and women approach shopping is more similar than different. In fact, Near’s recent survey of 2,048 global consumers revealed that gender was far less of a factor in shopping preferences and behaviors than age. Near’s recent report, the Great Generational Shopping Divide, goes into the generational […]

How Men and Women Shop: Unveiling the Striking Resemblance and Key Differences

How Men and Women Shop: Unveiling the Striking Resemblance and Key Differences

When it comes to consumer behavior, the way men and women approach shopping is more similar than different. In fact, Near’s recent survey of 2,048 global consumers revealed that gender…

The PSL Effect: How Fall Flavors Bring Big Business for QSRs

The PSL Effect: How Fall Flavors Bring Big Business for QSRs

It’s been 20 years since the introduction of the Pumpkin Spice Latte (PSL) to Starbucks’ Fall beverage menu, and its popularity shows no signs of waning. This fall, Wendy’s hopped…

Gen Z and Millennials to Spend More on Holiday Shopping This Year

Gen Z and Millennials to Spend More on Holiday Shopping This Year

Younger consumers are planning to spend more on shopping for the rest of the year compared to last year, including during the holidays, according to Near’s recent report, The Great…

How Record-Breaking Heat Impacts Tourism

How Record-Breaking Heat Impacts Tourism

Summer 2023 brought extreme heat to much of the Northern Hemisphere. In fact, it’s officially become the hottest summer on record, according to the European Union Climate Change Service. Many…