Whether during peak times or throughout the year, brands must communicate effectively to cut through the clutter and grab consumers’ attention and buying intent. Brands aren’t lacking in innovative options to add to their media mix, thanks to emerging digital strategies to target and speak to prospects.
For retailers, who have a number of physical points of sale, drive-to-store is an essential lever to include in their advertising budget. Aimed at generating qualified traffic in stores, effective drive to store campaigns require well-thought-out creative variants to increase user engagement and interactions with the ads.
Here are five tips for engaging ad creatives, with examples of original visuals developed by Near’s creative studio, to inspire your next drive-to-store campaign:
Integrate Your Digital Catalogs into Ads:
As retailers look to move away from unsolicited paper flyers and catalogs, digital catalogs promise to be both an alternative and complementary solution.
By retaining the opportunity for the advertiser to promote a wide selection of products, the digital catalog can take different formats in order to effectively promote the array of products brands have communicated using traditional paper formats.
By placing each point of sale at the heart of the creative, the digital catalog is a response to the challenges raised by a multi-local marketing strategy. In addition, integrating CTAs (Call To Action) on the visuals makes it possible to direct the user to the nearest point of sale.
Here are examples of the “Mosaic” and “Slider” ad creatives, developed by the Near team to show how you can highlight products for a specific season, like back-to-school, for the retail sector.