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How To Ensure Your Consumer Behavior Data Is Privacy-Safe

How To Ensure Your Consumer Behavior Data Is Privacy-Safe

In today’s data-driven landscape, the importance of data privacy cannot be overstated. Evolving regulations and heightened concerns about data privacy make it imperative for companies to prioritize the safeguarding of consumer data. This goes beyond conventional data security measures such as data clean rooms; it necessitates that data remain perpetually anonymized and never fully unpacked […]

How To Ensure Your Consumer Behavior Data Is Privacy-Safe

How To Ensure Your Consumer Behavior Data Is Privacy-Safe

In today’s data-driven landscape, the importance of data privacy cannot be overstated. Evolving regulations and heightened concerns about data privacy make it imperative for companies to prioritize the safeguarding of…

How Record-Breaking Heat Impacts Tourism

How Record-Breaking Heat Impacts Tourism

Summer 2023 brought extreme heat to much of the Northern Hemisphere. In fact, it’s officially become the hottest summer on record, according to the European Union Climate Change Service. Many…

From Gen Z to Boomers: Unpacking Evolving Shopping Behaviors

From Gen Z to Boomers: Unpacking Evolving Shopping Behaviors

The rapid evolution of consumer behavior in the modern era has led to a profound transformation in the way individuals approach shopping, interact with brands, and engage with shopping centers.…

How Trade Area Analysis Using Consumer Behavior Data Can Reveal Untapped Business Opportunities

How Trade Area Analysis Using Consumer Behavior Data Can Reveal Untapped Business Opportunities

In the highly competitive and rapidly evolving landscape of consumer behavior, decision-making can be fraught with risk and uncertainty. Insights from consumer behavior data enabled by geolocation intelligence can be…