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When it comes to consumer behavior, the way men and women approach shopping is more similar than different. In fact, Near’s recent survey of 2,048 global consumers revealed that gender…

In today’s data-driven landscape, privacy is paramount. Businesses and consumers alike are becoming increasingly concerned about how data is collected, used, and shared. At Near, we understand the significance of…

In today’s digital age, data drives decision-making processes across various industries. As we delve into the vast realms of consumer behavior data, it’s crucial to understand that not all data…

It’s been 20 years since the introduction of the Pumpkin Spice Latte (PSL) to Starbucks’ Fall beverage menu, and its popularity shows no signs of waning. This fall, Wendy’s hopped…