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How Men and Women Shop: Unveiling the Striking Resemblance and Key Differences

How Men and Women Shop: Unveiling the Striking Resemblance and Key Differences

When it comes to consumer behavior, the way men and women approach shopping is more similar than different. In fact, Near’s recent survey of 2,048 global consumers revealed that gender was far less of a factor in shopping preferences and behaviors than age. Near’s recent report, the Great Generational Shopping Divide, goes into the generational […]

How Can You Measure Foot Traffic Analytics More Accurately?

How Can You Measure Foot Traffic Analytics More Accurately?

In today’s rapidly evolving business landscape, understanding consumer behavior has become more pivotal than ever. Foot traffic analytics, empowered by consumer behavior data, has emerged as a game-changer for businesses…

Data Quality vs. Data Volume: The Balancing Act of Consumer Behavior Data

Data Quality vs. Data Volume: The Balancing Act of Consumer Behavior Data

In the fast-paced world of data-driven decision-making, businesses are increasingly relying on consumer behavior data to gain insights into their customers. Geolocation intelligence, in particular, has emerged as a powerful…

How Men and Women Shop: Unveiling the Striking Resemblance and Key Differences

How Men and Women Shop: Unveiling the Striking Resemblance and Key Differences

When it comes to consumer behavior, the way men and women approach shopping is more similar than different. In fact, Near’s recent survey of 2,048 global consumers revealed that gender…

5 Crucial Privacy Questions to Ask Your Data Provider

5 Crucial Privacy Questions to Ask Your Data Provider

In today’s data-driven landscape, privacy is paramount. Businesses and consumers alike are becoming increasingly concerned about how data is collected, used, and shared. At Near, we understand the significance of…