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Curate. Visualize. Activate

Advanced Audience Curation

Curate diverse audiences across geographies based on large scale real world data sets such as home/work location, brand affinity, geo-radius and many more.

Quick & Easy Visualization

In addition to unique audience insights, visualize your audience to notice trends. Do this in seconds using PlaceMatrix, Near's proprietary repository of building footprints.

Seamless Marketing Activation

Activate audiences in marketing platform of your choice. Pre-integrations with TTD, Google Marketing Platform, etc. makes this work seamlessly in real-time.

Power your data-driven marketing

Create and manage audiences based on real-world data. Make media planning efficient with real-time estimates of your custom audience across digital channels and compare results to get smarter with budget allocation. Activate on platform of choice. Close the loop with offline attribution to measure results.

Boost customer acquisition with "lookalike" audiences

Create lookalike audiences similar to your current customers or your competitors' customers and target them to drive acquisition.

Advanced options to curate your target audience based on visitation frequency, time of day, visit period, geo-radius and more. Use boolean logic to include or exclude a particular set of audience from your custom rules.

Case Studies from
across the Globe

Virgin Active — Driving Footfall Growth
Virgin Active — Driving Footfall Growth

Virgin Active used Allspark’s advanced audience curation capabilities to fine tune their target audience and increase footfall to their fitness centers.

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Offline Attribution : Analyzing Nike’s Kaepernick Campaign
Offline Attribution : Analyzing Nike’s Kaepernick Campaign

Using location data from Allspark, Near's team analyzed the change in footfall at Nike’s stores, attributing the same to their marketing campaign.

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Custom Audience Targeting for QSRs
Custom Audience Targeting for QSRs

Competitive intelligence from Allspark, combined with a global QSR brand’s target audience definition, was used to create custom audiences that improved targeting capabilities.

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eBook
The Art & Science of Offline Attribution

This ebook is created to help marketers understand the role of attribution in driving better ROI on their advertising spend.

Coming Soon
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The Near Data Intelligence Platform that Powers Allspark

Proprietary Consumer Identity Resolution

Providing a ‘single source of truth’ of your consumers with a ‘person-centric’ rather than ‘device-centric’ identifier.

Real-time Data Enrichment

Enriching user data with 3P online and real-world user attributes enabling deeper, more comprehensive consumer insights.

Data Quality at Scale

Rigorous quality screening at every step of data processing, encompassing 1.6 BN consumers in 44 countries.

Privacy by Design

Built to admit only consented user data ensuring complete consumer privacy by default, compliant with global privacy regulations.

Absolute Data Security

Supports the latest cybersecurity protocols for data transfer & security compliance standards.

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